5 tips on building positive messaging that will inspire your audience and make them want to stay connected
“I’m taking a social media break. I can’t handle the negativity anymore.”
We have all seen this message on our social media pages at one time or another. Social media comment section often becomes a toxic swamp where respect and dignity go to die. Sometimes the only escape is deleting the app. Or – is it? What if instead of letting trolls decide our digital life, we join the forces for good?
If you own a business, provide a service, or have a professional or personal brand to grow, your ability to escape the social media world is already limited. The good news is that your presence can be a beacon of inspiration for others. We love remembering Mister Rogers, so why not continue his legacy by building a digital neighborhood where people feel connected and welcome?
At Rock Harbor Marketing, we are big believers in creating a better world by example. Here are five tips that will help you bring out the best in you, your brand, and your audience.
Gratitude is indispensable both in personal and professional life. When you’re struggling to meet deadlines, your mailbox is overflowing and you have to answer to multiple emergencies at once, it might be difficult to search for reasons to be grateful, but pausing for a moment is worth it. Reflect on your achievements, your team’s good work, your clients’ support, and share your gratitude with the world. It might be just the reminder that others need to see.
“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” William Arthur Ward
Sharing your expertise with your followers not only establishes you as an authority in your field – it can help solve problems that others are struggling with. If you can bake the best chocolate chip cookies and you share your tips with your digital village, you will contribute to scrumptious happiness across the nation. If you can share a five-step tutorial to successfully brush your cat’s teeth, and ask people to share their videos, then you’re fulfilling the purpose of the internet.
Empathy is the ability to recognize, acknowledge, and share the thoughts and feelings of another. It lets us step into someone else’s shoes, aiming to understand their perspectives. Empathy places people at the heart of what you do and helps you create and maintain connections. It allows you to listen first, and respond with care and thoughtfulness. While empathy on social media can be challenging, it’s a powerful tool to build a community where people feel valued.
“I think we all have empathy. We may not have enough courage to display it.” Maya Angelou
Never underestimate the power of humor and the ability to laugh at yourself when everything else has failed. Honesty, humility, and humor make us human. While we all like to put our best (polished and filtered) face forward on social media, finding the funny in everyday living can help navigate many challenges. Don’t try to be perfect. Remember that authenticity helps others relate to you on a personal level. If you can make them laugh while at it – even better!
Don’t be afraid to try new things! Get creative with trending topics, add inventive spin on traditionally used products, make a meme. Give people the opportunity to see behind the scenes. Provide updates on your projects, introduce your team members through photos, pre-recorded videos, or live footage. Try new features to engage your community. Don’t get intimidated – get exploring and have fun!
“Yesterday was a scorcher! We won’t mention the actual temp for our friends/clients in warmer climates; we may be considered wimpy.”
When we enter the digital world, we are in control of the content we create, and the footprint we leave behind. Be the source of light and inspiration. And if you’d still rather delete your social media accounts, call in experts who can help your brand become a welcoming place with fresh baked cookies, happy cats, and friendly neighbors.
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