From simple strategies to more complex, this will be the year to take your social media marketing to the next level.
New Year’s resolutions are like fresh baked cookies. When you make them, they are enticing and full of promise. They give you a sense of accomplishment. You imagine you will be baking them daily because they are so worth it, and so are you. You deserve cookies! A few days later, the first batch is stale. Mixing dough is no longer exciting. The whole process starts to taste a whole lot like regret and disappointment.
If your New Year’s resolution is to up your social media game, here are 5 simple tips to succeed.
1. Pick a platform that you like best
Maybe you’ve heard in order to be successful; you need to be on every social media platform, with fresh content tailored specifically to each and every one. Let’s be honest – it’s often simply not realistic. Having a scattered presence everywhere won’t do you any favors. Instead, choose one virtual space where you feel at home. This will make it easier for you to engage with your audience and enjoy the process.
2. Identify your audience
Whether in real life or online, knowing your customer and their needs is the best way to target them successfully. Ask yourself – who is your typical customer? Are they primarily men, women, or an equal mix of both? What are their age groups? What is their income? What are their interests? The more specific information you gather, the easier it will be to create content that will resonate with them in real life and online.
3. Determine what channels your audience uses
The next step for you is to figure out where your audience hangs out. Just because you create a profile doesn’t mean the crowds will follow. You can announce that you will be at The Brew Hangout every day after work, but if everyone else prefers to go to The Tavern Down the Street, it won’t serve you any good. This graphic from Accion Opportunity Fund gives you a good overview of which channel will work the best for you.
4. Examine what kind of content you create
What is your strongest skill? Do you like taking photos? Are you really good at making engaging live videos? Do you prefer to write longer thought-out posts? Or are you really good at 280-character zingers? You don’t need to be great at all of those – just be honest with yourself about what you enjoy the most. Your audience is much more likely to connect with you when you share authentically.
5. Learn how to read analytics
Social platforms have their own analytics or insights tools that help you understand what works for you and your audiences. You can also opt for software programs and apps like Sprout Social or Hootsuite that will allow you to track results across a number of social media platforms. Tracking metrics like engagement, impressions and reach, referrals and conversion, and response rate and time can help you develop a successful strategy.
Here is the thing –
if social media still feels too overwhelming for you, just stick with tip #1. That way you know you will have the metaphorical cookies baked at least often enough for the audience to stick around. And if you believe that this is YOUR year to take social media marketing to the next level, but would appreciate a little help along the way, we are here for you!
Reach out for a free 15-minute consultation. Let’s define the best strategy for your brand and your business. This way, at least one of your New Year’s resolutions won’t fizz out mid-January!
(We are looking at you, exercise, and healthy eating!)
Keywords: social media management, marketing, digital marketing, social media.