ROCK HARBOR MARKETING’S “FARM TO FLOAT: THE MAKING OF CALIFORNIA GROWN ROSE PARADE ENTRIES” NAMED BEST EDUCATION & DISCOVERY | SOCIAL VIDEO IN THE 42nd ANNUAL TELLY AWARDS
MORRO BAY, CA – May 25 – Rock Harbor Marketing (RHM), in partnership with Room for Cream Films, announced today its FARM TO FLOAT: THE MAKING OF CALIFORNIA GROWN ROSE PARADE ENTRIES has been named Best Education & Discovery video in Social Video in the 42nd Annual Telly Awards. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, and production companies, including Netflix, Dow Jones, Duplass Brothers Productions, A&E Networks, Hearst Media, Nickelodeon, ESPN Films, and Vimeo.
FARM TO FLOAT: THE MAKING OF CALIFORNIA GROWN ROSE PARADE ENTRIES: shares the story of how California flower farmers contribute to the worldwide Rose Parade tradition every New Year Day, focusing on the parade entries that earned California Grown Certification in 2020.
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“In the face of a year like no other, Rock Harbor Marketing has continued to defy the limitations of our new world in continuing to create compelling and engaging work”, says Telly Awards Executive Director Sabrina Dridje. “This year’s submissions doubled down on what we already know about the industry. Creativity cannot be stopped. Collaboration will always prevail. New ideas and stories will always find a way to break through to an audience.”
“When the California Cut Flower Commission approved the concept for this film project, we immediately reached out to Alex Raban at Room for Cream Films. Each time we’ve partnered with RFC films on a project, Alex brings a level of creativity and professionalism we’ve personally recognized as “next level.” We’re excited to find his brilliance equally recognized by the judging panel at the Telly Awards”, says Travis Ford, Co-Founder at Rock Harbor Marketing. “Teaming up with the annual Rose Parade, California Cut Flower Farms, and the incredible kids at Cal Poly (SLO & Pomona) to make this film come to life was a rare opportunity we’ll always cherish.”
The Telly Awards attracted more than 12,000 entries from top video content producers including Adobe, Adult Swim, the BBC, Condé Nast, J. Paul Getty Museum, PBS, Playstation, RadicalMedia, T Brand Studio, Ogilvy & Mather, and The Walt Disney Company.
The full list of the 42nd Annual Telly Awards winners can be found at www.tellyawards.com/winners.
About Rock Harbor Marketing
Established in 2012, Rock Harbor Marketing (RHM) is a niche advertising and marketing agency specializing in professional digital landscapes (social media, websites, online advertising, reputation management, and more). RHM’s goal is to create authentic & honest human interactions in an industry often dominated by automation & lack of person-to-person communications. rockharbormarketing.com
About The Telly Awards
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include Ghetto Film School, We Are Parable, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Production Hub, IFP and Social Media Week.
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