Live Oak Music Festival Selects Rock Harbor Marketing

KCBX Public Radio hires local digital marketing firm to welcome back its largest annual fundraiser after a two-year absence.

Morro Bay, CA  – (April 11, 2022) – Rock Harbor Marketing (RHM), a digital marketing company based in Morro Bay, California, has added KCBX’s Live Oak Music Festival to its growing list of clients. Live Oak, which launched 33 years ago, is the largest annual fundraiser for KCBXfm Central Coast Public Radio spanning over three days each June. In 2019 Live Oak Music Festival relocated from Santa Barbara County to El Chorro Regional Park (a few minutes North of San Luis Obispo), with tremendous success, before going virtual during the pandemic.

“It is a tremendous honor to have been selected to represent a name like Live Oak Music Festival,” said Travis Ford, Rock Harbor Marketing President. “With the world pushing pause on events like Live Oak for the past few years, musicians and festival-goers around the world have been eager to get their dancing shoes back on. The opportunity to represent KCBX’s biggest fundraising event of the year gives us the rare opportunity to fuel two passions of ours… supporting public radio and celebrating great music with fans from far and wide.”

KCBX is a cultural resource that exists to enlighten and enrich the quality of life for listeners and users, especially on the Central Coast of California. KCBX strives to serve listeners and users with interests in news, public affairs, and alternative musical arts and will encourage an interest in and appreciation of fine arts and local, national, and global issues. As an NPR station, KCBX puts our community in touch with the world.

Rock Harbor Marketing has extensive experience providing a full array of digital marketing services to a variety of clients, including live events and festivals. Some of the previous events RHM managed include American Grown Flowers’ “Field to Vase Dinners”, RaceSLO’s Healthy living event weekends, and the Morro Bay Avocado & Margarita Festival, which is also in the process of evolving its annual event in September (stay tuned).

Learn more about Live Oak Music Festival by visiting liveoakfest.org.

For more information about Rock Harbor Marketing, visit rockharbormarketing.com.