Morro Bay, CA  – (January 10, 2022) – Rock Harbor Marketing (RHM), a digital marketing company based in Morro Bay, California, has added World Obstacle to its growing list of globally recognized clients. World Obstacle, also known as the Fédération Internationale de Sports d’Obstacles (FISO), is the sole international governing body for the sports of obstacle course racing, ninja competitions, and adventure racing. The association is composed of national member federations in more than 100 countries, promoting obstacle sports throughout the world. As a reflection of the sport’s growth worldwide, World Obstacle was granted Global Associations of International Sports Federations (GAISF) observer status in September 2021, moving one step closer to becoming an Olympic sport. 

“We are excited to welcome World Obstacle to our RHM family,” said Travis Ford, Rock Harbor Marketing President and World Obstacle Media Director. “We’ve had the honor of working with the World Obstacle President and a ten-time world champion Ian Adamson previously. We admire his dedication to not just supporting athletes, but establishing a culture of ethics, inclusivity, environmental responsibility, health and wellness, and charitable giving. We look forward to helping promote the World Obstacle’s efforts in digital space, further growing the community of athletes, participants, and fans around the world.”

The most well-known sports that fall under the World Obstacle name include Ninja Warrior competitions, obstacle course racing like Spartan Race & Tough Mudder, and adventure races similar to Eco-Challenge and Primal Quest. Ninja TV Show competitions have approximately 1 billion viewers worldwide. Adventure racing has been widely practiced and televised since 1989, and it is estimated that over 300 million people have watched the Eco-Challenge since 1995. A part of the World Obstacle’s mission is to lead obstacle sports to Olympic recognition. 

Rock Harbor Marketing, which has recently launched its own endurance sports division (Endurance Town USA), has extensive experience providing a full array of digital marketing services to endurance sports industry clients. Some of the previous projects that RHM managed include SLO Ultra Trail and Obstacle Races and expedition adventure race Primal Quest – British Columbia. 

Learn more about World Obstacle by visiting worldobstacle.org.

For more information about Rock Harbor Marketing, go to rockharbormarketing.com.