Gonzo Inn
For over two decades, the Gonzo Inn reigned as a premier accommodation icon in Moab, Utah. As the hospitality landscape shifted, they turned to us to bolster their brand and maintain their dominant market position amidst intensifying competition.
Facing a wave of new competitors and an ever-evolving digital landscape, the Gonzo Inn sought to not only maintain but expand their market share. Their longstanding reputation was at stake, especially with the sudden emergence of 5 new hoteliers in the vicinity.
Brand & Digital Identity: We conducted a full-scale online revitalization, encompassing digital advertising, proactive social media campaigns, and a holistic website redesign.
Visual Storytelling: Collaborating with Room for Cream Films, we crafted a series of immersive videos, spotlighting the hotel’s amenities, rooms, and the enchanting surroundings of Moab.
Customer Engagement: We introduced an automated email system, fostering increased interaction with their rewards program members. This not only enhanced their loyalty program but also cemented the bond with their valued guests.
Reputation Management: Our focused outreach program for valued guest reviews bore fruit, catapulting them from #14 to a stellar #2 position on TripAdvisor.
Resilient Market Strategy: Despite the entrance of 5 additional competitors, our strategies ensured Gonzo Inn not only held its ground but experienced growth, a testament to our adaptive and forward-thinking approach.
Email Marketing & Branding: Our tailored campaigns reached a 25,000+ database, while our branding efforts—from in-room collaterals to local marketing—ensured consistency and appeal across all touchpoints.
Client
The Gonzo Inn
Start Date
March 2019
Category
SOCIAL MEDIA, ONLINE ADVERTISING, WEBSITE, EMAIL
Skills
MARKETING, ADVERTISING, WORDPRESS, EMAIL, ANALYTICS
In the face of competition and changing dynamics, the Gonzo Inn’s success story stands out. Their resilience and growth are emblematic of the power of innovative digital strategy and unwavering commitment to service excellence.
